Maven hc was founded by Diana Banks after a long and rewarding career in the hospitality industry.  

" I have been privileged in my career to have worked for some of the most prestigious companies in the world, which has helped me garner unique insights into what creates success.  I simply love what I do, I love mentoring and inspiring people to succeed at what they do.  I feel passionate about the value of creating Brand Experiences in a holistic and commercially strategic way. Over the decades of my working career I have met many wonderful, talented and inspiring people, and it is through this global network that we can deliver a truly bespoke service"



Diana banks

Born in Aden, then a British Protectorate, after which she moved to Ethiopia, where she spent her childhood.  This was the foundation that gave her an interest and understanding of different cultures and her curiosity for travel.

Diana is an experienced Brand, Sales and Marketing Executive with over 35 years in the Hospitality Industry.  She is a respected professional with an energetic and passionate approach. With an exceptional ability to develop strategic commercial and creative plans to support challenging business needs. 

She has held senior Global Sales and Marketing positions with prominent companies in the hospitality and travel sector. In recent years, she has curated brands and overseen launches for iconic hotels and resorts, including Raffles Hotels and Resorts, Mandarin Oriental Hotel Group and Langham Hotels International. Holding executive positions in Europe, Asia and The Middle East.

Her areas of expertise include Commercial Strategy, Brand Development, Global Sales Strategy, Distribution, traditional and digital Marketing, Performance Management, Revenue Management, Public Relations and Communications.